In doing so, we help grow brands who are choosing sustainable packaging today and eventually make every brand under the sun want to go sustainable.
What exactly does “sustainable” mean when it comes to packaging?
At Packaged Sustainably, we have a set of guidlines to determine whether or not something will be featured on our platform.
Eliminate Plastic Whenever Possible
Sustainable packaging options continue to improve over time. Zero plastic is not realistic yet, but plastic reduction is.
No Greenwashing
It is never okay to try to mislead the consumer. Brands should be honest with their sustainable packaging and not overstate the impact being made.
Improving the Status Quo
No perfect sustainable packaging exists today. But the brand should make a logical case that they are packaging their product in a way that is less harmful than methods traditionally used.
We have an additional list of DOs and DONT's that our experts use to certify your packaging when you apply to join. Sustainability can be subjective, so these guidelines help us select the products that our audience will want to buy. We are not perfectionists and want to celebrate brands who are making progress and putting efforts into improving the sustainability of their packaging.
Our mindset is to take action when it comes to the environmental problems we face. Enough with the “Doom and Gloom” mentality that puts people into a state of fear. We believe voting with your dollars is the best way to make lasting change. Find some awesome new brands that line up with your values and buy from them. Once this happens at scale, more brands will follow and will even be competing with one another to be as sustainable as possible. Maybe that is a dream, but I like to dream and it’s a dream that is possible with your help.
Michael Markarian is the CEO of Contempo Specialty Packaging and the creator of Packaged Sustainably. He built Packaged Sustainably to support his clients at Contempo who are moving to sustainable packaging but need a place to tell their story and/or want to gain new conscious consumers who shop based on their values.
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